Associate, Strategic Management
Great Eastern Takaful Berhad
December 2018 - February 2020
Kuala Lumpur, Malaysia
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Developed sales dashboard for performance monitoring to optimize resource allocation and maximize revenue.
Spearheaded collaboration with IT department to implement process improvement initiative for underwriting department by utilizing optimization models and new technology that reduced turnaround time by 15% for new product approvals.
Led competitive analyses on performance metrics to share insights across departments for strategy development.
Facilitated strategic executive meetings with cross-functional teams to develop annual sales targets, identify opportunities for operational and IT enhancements and develop new marketing campaign initiatives and strategies.
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Driving Cost Efficiency Through Regional Alignment:
Led the analysis on an unusual spike in transportation expense claims submitted by the Business Development team over a 6-month period.
Conducted detailed analysis on claims frequency, travel distances, regional coverage overlaps, and historical trends to identify inefficiencies in current sales territory assignments.
Results:
Partnered with regional managers to redesign and realign sales territories based on geography, client clusters and historical travel patterns which resulted in a reduction of 20% transportation claims expense.
Tableau Dashboard and Adoption Initiative:
Played a key role in supporting the company’s early adoption of Tableau as part of its transition to a more data-driven decision-making culture.
Collaborated with data team to conduct extensive data cleaning, transformation and preparation to ensure quality and consistency of datasets used in dasbhoards.
Developed interactive Tableau dashboards tailored to business development and cost monitoring that has enabled the team to identify trends, track KPIs, and make informed decisions.
Act as a liaison between end users and data team to translate business requirements into scalable, user-friendly dashboard designs.
Results: Improved time taken for C-suite to make decisions by 10% and reduced reliance on manual Excel-based reporting.
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Corporate Strategy:
Business Case Development, Stakeholder Management, Cross-function Communication, Scenario Planning, Market Research, Competitive Analysis, Trend Analysis
Analytics:
Data Visualization, Insight Storytelling, Financial Modeling, Forecasting, Cost Analysis
Project Leadership:
Project Management, Stakeholder Analysis, Stakeholder Management, Communication, Collaboration, Process Improvement, Gap Analysis, Documentation, KPI Tracking
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Data Analytics & Visualization:
Tableau, Qlikview, Microsoft Excel
Business Case and Strategic Planning:
Microsoft Word, Microsoft PowerPoint