CORPORATE STRATEGY

• Assisted the continuous review and interpretation of weekly and monthly sales report across product categories and distribution channels.

• Collaborated with Marketing, Product and Finance team to ensure alignment with strategic goals and execution timeline by providing analytical input during planning cycles with at least 80% of recommendations were adopted.

• Played a key role in the development and execution of annual business planning aligning corporate strategy with digital growth, product expansion and customer acquisition objectives.

• Crafted business models and scenario analysis to evaluate investment options, resource allocation and revenue impact to support leadership in prioritizing initiatives with the highest return on investment and growth.

• Assisted in strategic planning cycle by setting performance targets, identify key growth levers and establish KPIs to measure progress achieving 90% of strategic goals and meeting business plan.

Digital Distribution Strategy:

• Conducted extensive benchmarking of competitor digital performance across metrics such as channel engagement, product pricing and campaign promotion cadence.

• Led comprehensive analysis of the company’s e-commerce platform, uncovering insights on user behavior, sales funnel performance, and traffic pattern to provide recommendations for improvement.

New Business Case Development

• Spearheaded the development of a data-backed business case for launching a new digital product tailored to customers aged 23-32.

• Collaborated with Marketing, Product and Finance teams in conducting market research, competitive analysis, and financial modeling to create the new viable product.

Results: Successful launch of this digital product resulted in a 25% increase in quarterly sales.

Corporate Strategy:

Business Case Development, Stakeholder Management, Cross-function Communication, Scenario Planning, Market Research, Competitive Analysis

Analytics:

Data Visualization, Insight Storytelling, Financial Modeling, Forecasting, Cost Analysis

Project Leadership:

Project Management, Stakeholder Analysis, Stakeholder Management, Communication, Collaboration, Process Improvement, Gap Analysis, Documentation, KPI Tracking

Digital Strategy:

Search Engine Optimization, Search Engine Marketing

Microsoft Excel (Advanced): Used for sales tracking, performance dashboards, sensitivity analysis, scenario planning.

Microsoft PowerPoint: Create executive-ready decks to communicate business plans, competitor analysis, strategy roadmaps and key insights.

Microsoft Word: Drafted business case, strategic planning documents, internal reports, SOP documentation and cross-functional alignment.

Microsoft Outlook and Teams: Facilitated cross-collaboration and communication, meeting coordination and documentation sharing in the absence of formal project management tools.