Go-to-Market Strategy:

• Developed GTM strategies for new product features with Marketing department resulting in increased sign ups by 1,000 users in 1 week.

Product Analytics:

• Strategized product roadmap with founder to prioritize product improvement features based on market demand and user preferences resulting in a 80% user retention on the app.

Competitor Analysis:

• Conducted competitive analysis to identify gaps in positioning and suggested differentiators for product messaging.

• Researched on industry trends to support offering on apps and partnerships.

Data Infrastructure & Dashboard Development:

• Built Tableau dashboard to monitor user acquisition and engagement metrics in real time to track KPI

Revenue & Monetization Strategy:

• Collaborated with Partnership team to identify and evaluated potential hospitality partners aligned with product’s value proposition & customer personas.

• Supported the development of partner acquisition strategy and tailored proposals that contributed to the company’s market expansion and monetization planning.

• Contributed to the onboarding of 2 new hotel partners and generated a pipeline of 20+ leads to strengthen the hospitality ecosystem and supporting long-term monetization strategy.

Customer Segmentation & Strategic Decision Support:

• Led the development of business capability maps and implemented data-driven customer segmentation from customer data using Tableau to identify key traveler personas.

Result: Delivered actionable insights that strengthened product-market fit and enabled founder to make decisions in marketing and product development strategy.

Growth Marketing:

• Supported the setup of the startup’s email marketing system.

• Conducted A/B testing on subject lines, campaign variants, content and call to actions.

• Analyzed performance metrics to enable Marketing team to optimize future email content.

Results:

• 25% increase in email open rates.

• 15% boost in click-through rates.

• 20% increase in customer acquisition.

• 30% improvement in

• 12% improvement in customer retention over a 3-month period.

• 18% increase in in-app engagement, driven by targeted re-engagement emails that prompted users to complete onboarding, exploring features, or return to the app.
  

Business Intelligence and Data Analytics:

Data Analysis, Data Manipulation, Data Visualization, Insight Storytelling, Survey Design & Analysis, Presentation, Competitive Analysis

Project & Program Leadership

Project Management, Stakeholder Analysis, Stakeholder Management, Communication, Collaboration, Process Improvement, Gap Analysis, Documentation, KPI Tracking

Product Strategy:

Product Mapping, Product Strategy, Feature Scoping, User Feedback Analysis, GTM Strategy

Business Intelligence & Data Analytics:

Python, Tableau, Microsoft Office

Project Management:

Asana